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JO LOVES
Head of Creative
August 2018 to February 2019
Brand Vision Alignment -Spearheaded all visual and creative aspects in alignment with Founders vision. Creative Direction - Managed creative direction for product photoshoots, ensuring a consistent and compelling brand narrative. Ensured high-quality, on-brand tone of voice (TOV) writing and upheld brand guidelines. Directed packaging designs to enhance brand identity and market positioning.
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